Privacy & Cookie Policy
1. Introduction
This Privacy & Cookie Policy explains how we collect, use, and protect your personal information when you visit Rotronicsbms.com. It also describes how we use cookies and similar technologies.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).
2. Who We Are
Traction Charger Co Limited
Website: traction-direct.co.uk
Email: sales@traction-ltd.com
3. What Personal Data We Collect
We may collect the following types of information:
Information you provide directly
- Contact details (name, email address, phone number) when you submit an enquiry
- Business information if you contact us in a professional capacity
- Any information you include in forms or messages sent to us
Information collected automatically
- IP address and device information
- Browser type and version
- Pages visited and time spent on the site
- Basic analytics data (e.g., how you found the site, which pages are most popular)
We do not collect sensitive personal data and we do not use automated decision‑making or profiling.
4. How We Use Your Information
We use your information to:
- Respond to enquiries and provide customer support
- Improve our websites and services
- Maintain website security and performance
- Meet legal or regulatory obligations
We do not sell your data, share it for marketing purposes, or use it for advertising profiling.
5. Legal Basis for Processing
We process your personal data under one or more of the following legal bases:
- Legitimate interests (e.g., responding to enquiries, improving our website)
- Consent (e.g., optional analytics cookies)
- Legal obligation (e.g., record‑keeping requirements)
6. How Long We Keep Your Data
We keep personal data only for as long as necessary for the purpose it was collected.
Enquiry emails are typically retained for up to 12 months, unless a longer period is required for ongoing business correspondence.
7. Sharing Your Information
We may share your data with:
- IT and website service providers
- Analytics providers (if you consent to analytics cookies)
- Professional advisers (e.g., accountants, legal advisers)
All third‑party providers are required to keep your data secure and use it only for the purpose we specify.
We do not transfer your data outside the UK unless appropriate safeguards are in place.
8. Cookies and Similar Technologies
What Are Cookies
Cookies are small text files stored on your device. They help websites function properly, improve performance, and provide usage information.
Types of Cookies We Use
Essential Cookies
Required for the website to operate. These cannot be switched off.
Analytics Cookies
Used to understand how visitors use the site. These are optional and only set with your consent.
Functional Cookies
Used to remember preferences and improve user experience.
Third‑Party Cookies
Some cookies may be set by external services such as analytics tools or embedded content (e.g., maps or videos).
Managing Cookies
You can control cookies through your browser settings. You can:
- Block all cookies
- Allow only essential cookies
- Delete cookies already stored
Blocking essential cookies may affect website functionality.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate information
- Request deletion of your data
- Object to or restrict processing
- Withdraw consent (for analytics cookies)
- Lodge a complaint with the ICO (ico.org.uk)
To exercise your rights, contact us using the details above.
10. Updates to This Policy
We may update this policy from time to time. The latest version will always be available on our websites.
11. Contact Us
If you have any questions about this Privacy & Cookie Policy or how we handle your data, please contact:
Traction Charger Co Limited