WELCOME TO TRACTION DIRECT

POWER BEHIND THE BATTERY

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Creators of the Finest Battery Charging Solutions

Our products are used in many industries including automotive, haulage, telecoms, mobility and standby applications, and are suitable for both industrial and workshop use. We also design and manufacture bespoke charging solutions for both ‘one’ off production or volume applications – just let us know your particular requirements.

  • Battery Chargers

    Our MPL Battery Charger range is available in 12V, 10A, 50A and 24V 10A, to meet the charging requirements of most battery sizes.

  • Battery Support Units

    Our Battery Support Units range have been designed to meet the needs of high power-consuming vehicles, and can be wall, ramp or trolley mounted, with 5M output leads as standard.

  • Showroom Conditioners

    Our Showroom Conditioners connect to your vehicles so you can be sure that they’re always ready for demonstration and the battery is kept in prime condition.

  • Bank Adaptors

    Bank Adaptors are a complimentary products to the MPL50 or MPL50-Li chargers. It manages up to 5 batteries and can be chained for up to 17 batteries to be connected simultaneously.

WHICH TRACTION PRODUCT IS BEST FOR YOU?

WE ARE OEMs FOR:

SPARES & SERVICING

We offer repair and refurbishment of your faulty units, we sell replacement parts and we have downloadable repair guides.

BESPOKE PRODUCTS

We can design and manufacture bespoke charging solutions for ‘one off’ production or volume applications

JLR SERVICE SUPPORT

For JLR Dealers in Mainland UK and in the EU, we offer a 7 day turnaround service and repair options.

REPAIRS CENTRE

If you are an official Traction repair centre, we have a new ‘repairs hub’ for you to order any replacement parts.

Our latest news

Press & News
BSB Final Highlights and Tommy Honda News 2025
BSB Final Highlights and Tommy Honda News 2025

Even if you’re not a British Superbike’s fan, you cannot fail to find the last 2 laps of the 2024 BSB final exhilarating! Watch the head-to-head here…

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Why Your Brand New Battery Might Need Some Attention...
Why Your Brand New Battery Might Need Some Attention...

So you’ve got a brand new car battery, but you find it’s already not in great shape? It’s more common that you’d think. Here’s why your battery might need some attention, and what to do about it.

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New MotorTrend TV Show Last Chance Garage - Starring Ed Giacomucci!
New MotorTrend TV Show Last Chance Garage - Starring Ed Giacomucci!

UK customers may not be familiar with US Sales Manager Ed Giacomucci, but Ed has now become Traction’s resident celebrity. Ed is featuring in a new series, called ‘Last Chance Garage’ where he works alongside Tony D'Antonio working to problem-solve old vintage cars, and it is now available to view on discovery+ in the UK.

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Tips On Choosing the Right Battery Support Equipment for A Modern Workshop
Tips On Choosing the Right Battery Support Equipment for A Modern Workshop

There was a time when choosing a Battery Charger was all about finding the biggest and heaviest you could find. Today’s batteries are a different animal. When it comes to choosing the right battery support equipment, we’re well placed to guide you.

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An Interview with Tommy Bridewell
An Interview with Tommy Bridewell

Traction Direct are proud sponsors of Bennetts British Superbike Champion Tommy Bridewell. Tommy took a moment out this summer to talk to Traction Direct about dream holidays, sheep farming, his ideal meal and favourite TV to relax with…

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About Traction DIRECT

INNOVATIVE

Traction Direct have been at the forefront of battery charging innovation for the past 30 years, developing the first product ever to correctly charge Calcium/Calcium and Calcium/Silver lead/acid batteries.
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BRITISH-MADE

All our products and nearly all components are made or sourced in the UK. This independence from Far East manufacturing shortens supply chain time constraints and reduces our carbon footprint.

TOP QUALITY

Each of our products are hand-assembled at our UK plant. This allows us to implement rigorous quality control, to the examination of each individual component that makes up a product through to individual product testing.
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FULL SERVICE

In the unlikely circumstance our products need repair, we offer excellent servicing options, with a lifetime service guarantee on our best seller. and a 7-day turn around service guarantee on repairs.

Search the site:

FIND A DISTRIBUTOR

We have agents and distributors all over the world. Find a Traction Direct distributor in your part of the world.

CHOOSING A CHARGER

Today's innovative battery charging technology serves up a number of factors affecting your battery choice.

OUR PRODUCTS

You can order all products and spares directly from our online shop. We ship to most international destinations.

BESPOKE PRODUCTS

We can design and manufacture bespoke charging solutions for 'one off' production or volume applications.